Temecula Grapevine

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A is for Amari International Soaps and Scents

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Kimberly Seilhamer at Amari International in Old Town Temecula (Ashley Ludwig)

By Ashley Ludwig

Like a movie scene, Old Town Temecula shoppers venture off the beaten path and past The Emporium’s antique stores to the sturdy stone structure of the Old Town Temecula jail.

There they find a diamond in the rough behind the tranquil doors of Amari International bath and body products.

Owned by local filmmaker Kimberly Seilhamer and open since April of 2012, this hidden gem of a business won’t stay under wraps for long.

Sharing a sparkling, chiseled granite wall with the old Temecula jail house, Amari soaps, foaming milk baths, body butters, mud masks, and aromatic salts and scents line the shelves.

Q: Do you make all of these soaps yourself?

A: We do. The soap is handmade and poured here in Temecula as are the bath salts, shimmer sprays, and individual fragrances. It’s a three-step process we encourage our clients to use: start with Amari soap, freshen up with our mineral water sprays throughout the day, and moisturize with our body butters made from sunflowers in the Native American tradition.

Q: How did you come up with the idea for your signature scents?

A: While shopping with my daughter in New York, we happened into Henri Bendel and browsed their fragrance counter. They were doing signature scents for clients, and it all clicked. I wanted that for Amari. The fragrance bar is so popular that we are now offering fragrance parties for clients to share with their family and friends.

Q: There are so many choices of essential oils from which to choose. How does a client know where to begin?

A: We guide our clients by asking basic questions. How you consider yourself? Are you drawn to floral scents, or more earthy fragrances? Then, we pair the essential oils from there.

Q: What are some of your favorite products you make here?

A: I love our Barcelona men’s soaps. The dark, black with the diamonds of bright umber is a favorite, and the ladies love it. Our biggest sellers are also the Dead Sea Mud, which is like a mini-face lift, and the body butter, which is a rich, emollient, made from sunflower. We’ve had a client who used the body butter over a new tattoo as the prescribed lotion burned. When she returned to get the rest of her tattoo completed, the artist called her ‘wolverine,’ her skin had healed so fast.

Q: What is your favorite part of owning a soap business?

A: I love hearing people’s stories. How the products work for them, especially when it’s a fragrance they’ve helped create. Now, we’re out in the Murrieta and Temecula farmers markets, both on Saturday and Wednesdays.

For more information on Amari International, visit http://www.amariproducts.com.

Amari International is located at 42030 Main Street, Ste. G behind Temecula Olive Oil Company in Old Town Temecula.

Originally published on SWRNN.com

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