Temecula Grapevine

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“It’s Not Worth It!” — Temecula Police Department join in April’s Zero Tolerance Distracted Driving Awareness Month

(c) Roving I via Flickr

(c) Roving I via Flickr

Texting?

Shaving?

Eating  in the car?

Look out, Temecula drivers. You’re about to pay dearly for the distraction.

The Temecula Police Department, as part of April’s Distracted Driving Awareness Month campaign, will be joining with over 200 other local law enforcement agencies and the California Highway Patrol in a month-long “zero tolerance” enforcement and education campaign.

“We take the issue of distracted driving very seriously,” said Temecula Police Chief Jeff Kubel, “because we see the aftermath of these totally preventable crashes. That text message or cell phone call is not worth someone’s life.”

“It’s Not Worth It!” — the theme of the month–emphasizes that a phone call or text isn’t worth a hefty fine or a collision. The current minimum ticket cost is $161, with subsequent tickets costing at least $281.

The goal of the campaign is to curb those texting or operating handheld cell phones while driving. Of the goals, Riverside County Sheriff Sergeant Joseph Greco stated, “Officers will be on alert throughout the month for those who break the cell phone laws and place themselves and others in danger.”

Special high visibility enforcement operations to cite cell phone violators will take place on April 8, 17, and 22.

“The increased enforcement and education aims to persuade drivers to recognize the dangers of distracted driving and reduce the number of people impacted by this perilous behavior.” stated Greco.

Drivers who use handheld devices are four times as likely to get into crashes serious enough to injure themselves.

In addition, studies show that texting while driving can delay a driver’s reaction time just as severely as having a blood alcohol content of a legally drunk driver. According to research, sending or receiving a text takes a driver’s eyes from the road for an average of 4.6 seconds.

Even a three-second glance at freeway speeds means a driver has traveled the distance of a football field.

“Research shows that there is no difference in the risks between hands-free and handheld cell phone conversations, both of which can result in “inattention blindness” which occurs when the brain isn’t seeing what is clearly visible because the drivers’ focus is on the phone conversation and not on the road.” Greco said. “When over one third of your brain’s functioning that should be on your driving moves over to cell phone talking, you can become a cell phone “zombie.”

Avoid being the “Driving Dead,” Temecula. Put the phone down in April, and beyond.

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About Ashley Ludwig

Ashley Ludwig is an Editor for Patch News, Orange County and Los Angeles. She is also an inspirational romantic suspense author.

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